Step into a space where creativity meets exploration. Here, you'll find snapshots of my latest thoughts and projects, offering insights into design, education, and the power of innovation. Let each post inspire and spark new ideas—enjoy the journey!
More than meets the eye!.
Visual for the assignment
The Brewbar, the sacred bean.
Campaign The Future Creatives
The Toolbox isn't just a static resource; it's a living, breathing entity fueled by the insights of students and continually refined through collaborative efforts. Designed to empower, it fast-tracks mastery of essential tools like Indesign, Illustrator, and Photoshop, ensuring students hit the ground running for their inaugural internships.
We thrive on those jaw-dropping "oh wows" as we guide them through the process. Our secret sauce? Concise, punchy instructions that liberate time for personalised attention. With tools segmented into digestible chunks, each accompanied by a spectrum of assignments, we pave the way from simplicity to more complex.
Music: Skin - Fur Coat | Front 242
Toolbox | Just click it
and unlock your creative prowess!
It's crystal clear: sharing and collaborating are the lifeblood of progressive education, whether in the land of creativity or academia at large. Embracing a mindset of openness, heart, and fearlessness, we join forces with students, educators, and institutions to catalyze real change …
"Barber in Shop - Where Tradition meets Trend"
is more than just a glimpse into a barbershop. This visual experiment doesn't just capture moments; it seizes them, stripping away the mundane backdrop to reveal the raw essence. Here, tradition intertwines with trend in a provocative dance of design and composition. Each element, meticulously extracted from its surroundings, takes center stage, demanding attention
and appreciation.
Concept piece for the exhibition Willemstraat.def
Willemstraat.def
The exhibition "Willemstraat.def" at Kunstcentrum KuS in Heerlen reflects a dynamic effort to integrate contemporary art into the fabric of urban development. Set against the backdrop of the Willemstraat, a historically significant and now redeveloping area in Heerlen, the exhibition embodies the city's cultural revival. This part of the city, north of the central station, is being transformed to bridge the gap between residents, entrepreneurs, and creative expression. The broader urban plan aims to revitalize these spaces, making them more appealing to younger generations by fostering a sense of community through art and culture.
At its core, the exhibition at KuS not only showcases contemporary art but also serves as a symbol of the ongoing efforts to enhance the cultural identity of Heerlen, making urban spaces vibrant, multicultural, and attractive
Ruud Hendrikx | It’s all about concept
Poster Artwork Theatre
(Ai, Fr, Id)
Ruud Hendrikx | It’s all about concept
Assignment - Forms, Composition &
Variations (Ai)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
The Roots of Making
Ever come across kindred spirits who share your fiery passion for your chosen profession? In my case Visual Design & Creative Education. Well, buckle up, because last week, I had the electrifying experience of meeting Thomas Poschauko in the flesh!
Let me tell you, I've been a fervent admirer of their mind-blowing creative prowess ever since the dazzling release of their masterpiece, "Nea Machina."
The Poschauko brothers aren't just creators; they're visionaries, weaving dreams into reality.
Their work has become my personal wellspring of inspiration, a dynamic force that fuels my own creative journey. Meeting Thomas was like adding a spicy kick to the already flavourful mix of my creative pursuits. Here's to the trailblazers who ignite the spark in our creative souls!"
(Analog | Ps | Ai | Id )
(Analog | Ru | Ps | Ai | Id)
Ruud Hendrikx | It’s all about concept
education | App “Toolbox”
(Ai, Ps, Id, Xd)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Awkward t.i.m.
Cover "The awkward T.I.M."
( Based on The New Yorker, first issue, 1925, Eustace Tilley Artist Rea Irvin) (Fr}
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Work proces cover „Da, the power of illustration“
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
FORM=FUNKTION - Play, Grow, Act, Fly
Applying the Play, Grow, Act, Fly principle involves a flexible yet structured approach to design, focused on innovation, exploration, and reflection. Each phase brings its own set of mindsets and activities, leading from playful discovery to impactful release. Click button for more information in how it guides the design process:
Here’s how it guides the design process:
Play: Begin by experimenting freely. In this phase, no ideas are off-limits; it’s all about exploring possibilities without constraints.
This playful attitude encourages innovation
by embracing curiosity, taking creative risks, and allowing concepts to emerge naturally.
Grow: Transition from exploration to development. Here, raw ideas from the Play phase are refined, clarified, and nurtured. This phase includes research, skill-building, and strengthening the foundation of the design. Growth is achieved by learning from successes and setbacks, creating a solid basis for the next steps.
Act: Shift focus to execution and bringing concepts to life. This is where the design becomes a reality, as ideas are transformed into actionable solutions. The Act phase emphasizes productivity and attention to
detail, where designs are produced and tested to align with the intended goals.
Fly: Release and evaluate the design’s impact. After execution, the design is shared with its audience or user group. Here, designers observe how it resonates and learn from real-world interactions. Reflection in the Fly phase provides valuable insights, influencing future iterations and kickstarting a new cycle of creativity.
By following these four stages, the Play, Grow, Act, Fly principle supports a cyclical, evolving design process that values creativity, learning, and progress.
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Book 151
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Showreel T.I.M.
showreel the incredible machines
"We are T.I.M " (Analog | Fr | Ai | Ps | Id | Pr)
Book 151 - 151 instagram posts
a robotic adventure (Ps | Id | Ai | Paper53)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
The pivotal role of Sketching
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Book 151
Book 151 - signed and sealed ;-)
a robotic adventure (Ps | Id )
The pivotal role of Sketching in design :
Exploration and Ideation: Sketching allows designers to quickly explore a multitude of ideas and concepts in a low-fidelity format. It's a rapid and efficient way to brainstorm and generate a wide range of design solutions.
Communication: Sketches serve as a universal language for communication within design teams and with clients. They convey ideas and concepts visually, helping to bridge gaps in understanding and facilitating collaboration.
Visualization: Sketching helps designers visualize their ideas in a tangible form early in the design process. It allows them to see how different elements come together and how the design might look and function in reality.
Problem Solving: Sketching enables designers to identify potential issues and challenges early on and brainstorm possible solutions. It provides a platform for problem-solving and iteration, allowing designers to refine and improve their designs iteratively.
Flexibility and Speed: Sketching offers a flexible and quick way to experiment with different design approaches and variations. Unlike more polished design tools, sketching doesn't require extensive technical knowledge or software proficiency, allowing designers to focus on creativity and exploration.
In essence, sketching is a fundamental tool in the designer's toolkit, facilitating creativity, communication, problem-solving, and iteration throughout the design process. It serves as a versatile and indispensable method for turning abstract ideas into concrete designs. (Analog | paper53 | Ru)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
The Future Creatives
Scenic assignment for the campaign The Future Creatives | SintLucas | Digital Publishing | CMD (Ai | Ps | Ru)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
The Fountainhead - Toneelgroep Amsterdam
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
HAPPINESS BY DESIGN
Assignment „The Fountainhead“: Example Image/titel (Duct Tape) for the play "The Fountainhead" by Toneelgroep Amsterdam. In this assignment, experimentation is crucial to create a unique visual.
(Analog | Ai | Id | Ps )
Happiness by Design (Ai | Id )
Design assignment for the Public Domain
North Sea Jazz Festival
Poster & Info Package (Ps | Id))
I find great joy in challenging talent, pushing them beyond what they think is possible. It's in those moments of struggle and discovery that true growth happens. Guiding them through each step, watching them navigate challenges with determination, is where I see their strength unfold. The perseverance they show, the resilience in their journey, all culminates in an outcome that is more than just a finished product—it's a testament to their dedication and potential. To witness this transformation is truly rewarding.
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
ISSUE ONE - EDUCATION
Issue One - for education (Ai | Ps | Id)
„a brief introduction to typography“
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
TYPE-ANIMATION
Let us re-shape or shape your world |
a Typographic animation (Ai | Ps)
Music: Mirzapur New Bgm, Satyajeet Kant
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
7 Fragments
I had the opportunity to accompany a
group of pupils from the art class of the Dominicus von Linprun Gymnasium (Viechtach) to the Pinakothek-der-moderne (Munich), as a facilitator, and it became clear once again how important it is for pupils (and teachers -;) to have the opportunity to develop creatively, and where better to do so, than in a place that inspires, amazes, fascinates and immerses them/us in the world of creation.
Workshop : Fragments
Location: Pinakothek der Moderne
Assignment:: collect 7 fragments selected from 7 different artworks and form a new artwork with these 7 fragments.
(Analog | Ps)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
North Sea Jazz
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Typographic Animated Cover E-Pub | Music: Soul Fever Blues
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Truly Rewarding ( K001-56ST-MP )
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Adobe Logo Remix, Remix, Remix,…..
video collage from the assignment „Adobe Logo Remix“ | Presented during the Dutch Design Week | SintLucas | Digital Publishing | CMD (Id | Ru ) Music: America is waiting, Eno&Byrne
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Event Design - Adobe Creative Jam
Production Process banner 22 m x 7 m for the Adobe Creative Jam Sintlucas/DDW - Made with Adobe Illustrator Draw.
(Idr | Ai)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Adobe Creative Jam
Over 90 students enthusiastically engaged in the Creative Jam, a collaborative effort between Dutch Digital Design, Dutch Digital Agencies, and SintLucas, held during Dutch Design Week. It was an exhilarating day filled with creativity and innovation! These aspiring talents delved into a case for Philips Lighting, guided by esteemed professionals from GRRR, Dept Agency, Hike One, IN10 Design & Innovation Agency, Greenberry, Redkiwi, gracious - building awesome brands, Resoluut, Burst, Triple, MediaMonks, Intracto, and FCB Amsterdam.
(Organisation: Ronald den Bekker | Event Visuals: Ruud Hendrikx)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
An introduction to cross media campaigns | Preview
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Remix Mashup
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
COKExADOBExYOU
#COKExADOBExYOU | Storyboard/ Animated gif (Ai | Ps)
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Evolving Type | Play Grow Act Fly
Evolving Type
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Curriculum | CUE23 | Creative Production
Brochure Highlighting Key Points from CUE23 for the Dutch Education Committee and School Colleagues
This brochure presents the main takeaways from CUE23 to support the presentation, "What's Cooking at Creative Production?" aimed at informing the Dutch education committee and colleagues from schools across the Country.
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Toolbox
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Willemstraat Def
Concept piece for the exhibition Willemstraat.def
Willemstraat.def
The exhibition "Willemstraat.def" at Kunstcentrum KuS in Heerlen reflects a dynamic effort to integrate contemporary art into the fabric of urban development. Set against the backdrop of the Willemstraat, a historically significant and now redeveloping area in Heerlen, the exhibition embodies the city's cultural revival. This part of the city, north of the central station, is being transformed to bridge the gap between residents, entrepreneurs, and creative expression. The broader urban plan aims to revitalize these spaces, making them more appealing to younger generations by fostering a sense of community through art and culture.
At its core, the exhibition at KuS not only showcases contemporary art but also serves as a symbol of the ongoing efforts to enhance the cultural identity of Heerlen, making urban spaces vibrant, multicultural, and attractive
The Toolbox isn't just a static resource; it's a living, breathing entity fueled by the insights of students and continually refined through collaborative efforts. Designed to empower, it fast-tracks mastery of essential tools like Indesign, Illustrator, and Photoshop, ensuring students hit the ground running for their inaugural internships.
We thrive on those jaw-dropping "oh wows" as we guide them through the process. Our secret sauce? Concise, punchy instructions that liberate time for personalised attention. With tools segmented into digestible chunks, each accompanied by a spectrum of assignments, we pave the way from simplicity to more complex.
Music: Skin - Fur Coat | Front 242
Toolbox | Just click it
and unlock your creative prowess!
It's crystal clear: sharing and collaborating are the lifeblood of progressive education, whether in the land of creativity or academia at large. Embracing a mindset of openness, heart, and fearlessness, we join forces with students, educators, and institutions to catalyze real change …
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
To Own
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
DA ist Illustration
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Poster design
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
All the news you are waiting for
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Visual for the assignment
Brewbar, the sacred bean.
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Barbers in shop
"Barber in Shop - Where Tradition meets Trend"
is more than just a glimpse into a barbershop. This visual experiment doesn't just capture moments; it seizes them, stripping away the mundane backdrop to reveal the raw essence. Here, tradition intertwines with trend in a provocative dance of design and composition. Each element, meticulously extracted from its surroundings, takes center stage, demanding attention
and appreciation.
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
The Future Creatives | Poster Campaign
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
What are you Thinking, Absoluty Nothing
Ruud Hendrikx | It’s all about concept
Creative Educator & Visual Designer
Holland Dance Festival
Concept design - Neon installation Strijp-s
The interplay between "What are you thinking?" and "Absolutely nothing" invites introspection and adds a touch of humor or irony, depending on the viewer's interpretation. It’s a design that not only captures attention but also evokes emotion and curiosity